Here is an interesting article about the growing popularity of mobile social networking, and how the milenials (people born between 1981-2000) are going to be the primary driver of social mobility moving forward.
"The implications for mobile go far beyond Facebook and MySpace. Not only is there plenty of room for others — including online players moving into mobile as well as mobile startups looking to go cross-platform — community will increasingly influence the spectrum of wireless content and services. If Coulton’s observations hold true, social networking components will figure more prominently in all sorts of things mobile, from gaming to music to simple news sites. "
I agree that that MoSoNet platforms are a perfect opportunity for advertisers to reach the milenial segment--but i wonder if this is the only audience they can reach. Considering the massive penetration of the blackberry within the enteprise smartphone market, with the older yuppies and baby boomers---is there not any opportunity to these older segments who advertisers are equally concerned about, especially since they have the biggest wallet of all segments? Is it unrealistic to assume that us old folks won't change our ways and embrace the MoSoNet revolution?
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