I was reading a post on Charlene Li's Forrester Research blog, which is based on her book Groundswell (which i am still yet to read), which conducted a study of online consumers and their use of social networking.
The study indicates that 35% of South Korean online consumers were visiting SoNet sites, as suppossed to 10% in Germany and 3% in France. This is not the first time i have heard of the prevalance of SoNet applications in Asia. I also beleive that mobile penetration and usage is higher in the Asian countries, and therefore their propensity to adopt applications for the mobile phone is higher. On my frequent trips to India alone, i notice how advanced consumers are with the use of SMS text messaging. People rarely pick up the phone and talk to eachother there. The increased propensity for both mobile phone usage and social networking makes Asian countries a potential hotbed of opportunity for MoSoNet players.
Food for thought. Hoe Naengmyon anyone?
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